# The dashboard, page by page

> A map of the whole dashboard: the KPI row, the main chart, the range picker, and what each breakdown page counts, in one place.

Section: Analyze. Canonical page: https://mrkr.app/docs/analyze/dashboard. Last updated: 2026-10-03.

The dashboard has one home page (Overview) and a set of pages that each zoom into one slice of the same underlying data. This page is a map of all of them, not a deep dive into any one: every page that has more to say gets its own guide, linked at the bottom.

![The mrkr Overview dashboard: a KPI row showing visitors, pageviews, sessions, average session and bounce rate, above a daily traffic chart with a revenue overlay.](https://mrkr.app/docs/overview.webp)

Overview on the live demo. The KPI row, the range picker, and the chart are the same on every site.

## Overview: the KPI row and chart

The top of Overview is a row of headline numbers for the selected range: **Visitors**, **Pageviews**, **Sessions**, **Bounce rate**, and **Avg session** (duration), plus **Revenue** and **ARPV** once you've recorded any revenue events. Each card shows the percentage change against the immediately preceding period of equal length.

Below the KPI row is the main chart: a daily series you can switch between Visitors, Pageviews, Sessions, Avg session, and Bounce rate, with a revenue overlay when there's revenue to show. A second strip below the chart adds Bounce rate, Pages / session, Avg session time, and New vs returning as smaller trend cards.

> **Note:** Visitors, Pageviews, and Sessions are counted from the authoritative per-session record, so the headline, the chart, every breakdown table, and the [Visitors](https://mrkr.app/docs/analyze/visitors) page all agree with each other by construction. See [Reference: metrics](https://mrkr.app/docs/reference/metrics) for exact definitions.

## Range, comparison, and freshness

Every page shares the same range picker in the top-right: presets from Today up to Last 12 months, a custom range, and a Compare switch. The full behaviour, including what "today" means in your timezone and how fresh the numbers are, is covered in [Date ranges and comparisons](https://mrkr.app/docs/analyze/date-ranges).

## The breakdown pages

These pages all answer "who, or what, made up that headline number" for the active range and filters. None of them has a dedicated guide beyond this page, because each is a straightforward breakdown of the metric you choose (Visitors, Visits, or Pageviews) by one dimension.

- `Pages`: Every path visited, ranked by your chosen metric, plus separate top-entry-page and top-exit-page lists. Entry and exit pages are always counted in unique visitors, regardless of the metric toggle, so that card stays on one consistent unit.
- `Sources`: Where visitors came from: referrer and medium, new-vs-returning split by source, outbound-click and download destinations, and a revenue-by-source breakdown. UTM-tagged traffic shows up here too.
- `Devices`: Top device types, browsers, and operating systems, ten of each.
- `Geo`: Countries, regions, and cities. Regions and cities are always counted in visitors: they're a reach view, not a visits/pageviews one.
- `Campaign links (UTM)`: A builder for tagged URLs (newsletters, ads, social, affiliates), not a stats page. Once a tagged link gets clicks, the attribution shows up on Sources.
- `Performance`: Core Web Vitals (LCP, CLS, INP, TTFB, FCP) graded at the 75th percentile against the standard good/needs-work/poor thresholds.
- `Revenue`: Total revenue and ARPV (revenue ÷ visitors) for the range, a daily series, and a breakdown by traffic source. Sourced from events you've marked as revenue, not from rollup guesswork.
- `Journeys`: The most common page sequences visitors actually walked, read from the ordered pageview rows of each session and shown to a depth you choose (up to 5 steps, top 12 sequences). Only multi-page sessions count, and a page repeated back to back (a reload, or an SPA re-render) collapses into one step. On a busy range the walk is drawn from the most recent 4,000 multi-page sessions and the page says it's a sample.

## Visitors and replay

**Visitors** lists every distinct person seen in the range with their first/last-seen times, session and pageview counts, and a drawer that opens their full journey, covered in [Visitors and the visitor drawer](https://mrkr.app/docs/analyze/visitors). **Replay** plays back real sessions recorded by rrweb, with form inputs masked by default; consent to record is on you to obtain from your own visitors.

## Where to go deeper

- [Date ranges and comparisons](https://mrkr.app/docs/analyze/date-ranges): Presets, timezones, and how fresh the numbers actually are.
- [Filters and segments](https://mrkr.app/docs/analyze/filters-and-segments): Every filter dimension and how they combine.
- [Events](https://mrkr.app/docs/analyze/events): The live feed, the catalog, and conversions.
- [Funnels](https://mrkr.app/docs/analyze/funnels): Multi-step conversion analysis, order modes, and drop-off.
- [Engagement](https://mrkr.app/docs/analyze/engagement): Stickiness.
- [Realtime](https://mrkr.app/docs/analyze/realtime): Who's on your site right now.
- [Visitors](https://mrkr.app/docs/analyze/visitors): The visitor list and journey drawer.
- [Sharing](https://mrkr.app/docs/analyze/sharing): Public links, live maps, and embeds.