Engagement

Stickiness

How many distinct days each visitor was active. Retention asks whether people came back; this asks how often.

11.2%
of 5.3k visitors were active on more than one day · 1.12 average active days out of 31 in range
Seen on one day only
1 day4.7k · 88.8%

A large one-day group is normal — most people who find a site read one thing and leave. It is the size of the tail below, not the size of this bar, that says whether the site is worth returning to.

Visitors who came back

Bars are scaled to each other so the tail stays readable. Counts and shares are still out of all 5.3k visitors.

  • 2 days
    551 · 10.5%
  • 3 days
    38 · 0.7%

Scroll depth

How far down each page people actually got, per page.

Percentages are out of pageviews that reported a scroll threshold, not all pageviews. The tracker stays silent on pages with less than 240px below the fold, because a page that fits the screen was already seen in full. A short page with no row here is the correct answer, not missing data.

No scroll data in this range
Either nothing was tracked yet, or every page fits its viewport — pages with less than 240px below the fold report no scroll at all, by design.