Writing on privacy, revenue, and a lighter web.

Notes from the team building Mrkr. Product thinking, engineering, and the occasional teardown.

The case for measuring traffic without following people around the web.

Reclaiming the 30% adblockers delete

How a neutral first-party path wins back the data filter lists strip.

Send a revenue value with your events and read attribution before standup.

What we cut to keep the script around two kilobytes and async.

Product notes and the occasional teardown. No spam, unsubscribe in a click.