The privacy-first Google Analytics alternative.
Get the numbers that matter, tied to the revenue they drive, with no cookie banner in the default mode. mrkr is under 6 kB, cookieless by default, and never samples your traffic reports.
In short
What is the difference between mrkr and Google Analytics?
Google Analytics 4 is free, sets cookies, and therefore needs a consent banner in the EU, UK, and California. It also samples reports on high-traffic sites. mrkr is cookieless by default, so the standard install needs no banner, is under 6 kB, reports traffic without sampling however large the site gets, and attributes revenue to the source that produced it.
GA4 is free and deeply wired into the Google ecosystem. If Ads and BigQuery are how your team works, that is a real reason to stay.
The four screens people actually open.
Visitors over time, where they came from, which pages they read, and what turned into money. mrkr puts those on one screen with no explorations to build and no property to configure first.
Why teams move off GA4.
It needs a cookie banner
GA4 sets cookies and processes personal data, and every banner costs you data you wanted to measure.
It samples on busy days
High-traffic sites fall back to sampled reports. mrkr counts every pageview into its totals whatever the volume. The one exception is the Journeys sequence report, which ranks paths from the most recent 4,000 multi-page sessions.
It is heavy
Roughly 45 kB gzipped against under 6 kB, async, and out of your Core Web Vitals.
Revenue lives somewhere else
Tying GA sessions to money usually needs extra tooling. mrkr attributes it out of the box.
Compared
Side by side.
| Feature | mrkr | Google Analytics 4 |
|---|---|---|
| Cookie banner required | No in cookieless mode, yes in cookie mode | Usually |
| Script weight | Under 6 kB | ~45 kB |
| Data sampling | Never | On large sites |
| Bot and AI crawler filtering | With the split shown | Limited |
| Session replay | On every plan | No |
| Funnels | With drop-off | Yes |
| Revenue attribution | By source and campaign | Yes |
| Raw event export to a warehouse | No, export on request | BigQuery |
| Google Ads integration | No | Native |
| Free plan | No, $1 for 14 days | Yes |
| Entry paid price | $5/mo, 100K pageviews, session replay included | Free |
Google Analytics 4 details checked against Google's own pricing and documentation on 2026-08-24.
Live demo
See the numbers without the property setup. The live demo is a fully populated dashboard on real demo traffic. No signup, no card, and nothing to configure before the first number appears.
Open the live demoWhere Google Analytics is genuinely better.
It is free at any volume
No bill at any traffic level. mrkr costs $1 for 14 days to start and then $5/mo, metered above the included pageviews.
The Google ecosystem
Native Ads and Search Console integration. mrkr has no equivalent and does not plan one.
BigQuery export
Raw event data into a warehouse for arbitrary SQL. mrkr has no warehouse pipeline and no export API: ask and we will pull your data out for you.
Everyone already knows it
Every agency, contractor, and tutorial speaks GA4. That familiarity has real value.
Before you start. Pricing, privacy and setup, answered.
Can it track revenue and signups?
Yes. Send a revenue value or a goal with your events and mrkr attributes it to the source, campaign, and landing page that drove it, so you can see what actually pays off.
Is it really privacy-first?
Cookieless by default: no fingerprinting and no personal data about your visitors, so no cookie banner is needed in the EU, UK, or California. Prefer cookies for cross-session identity? That is a per-site option, and in that mode you do need consent.
Do you store personal data?
Not in the default cookieless mode. Visitors are counted with a rotating, salted signal that cannot be tied back to a person.
Do I need to install anything?
One script tag, under 6 kB gzipped, async, with zero dependencies.
What frameworks does it work with?
All of them. mrkr auto-detects single-page navigations.
How does pricing work?
Starter is $5 a month for 100K pageviews, Pro is $14 a month for 300K pageviews, Business is $29 a month for 1M pageviews, then $0.05 per 1,000 beyond that. Only pageviews count toward the quota: custom events, goals, revenue, session replay and autocapture are all included. Every plan starts with a one-time $1 charge that covers the first 14 days; after that the plan price is billed monthly until you cancel. A card is required. There is no free plan and no free trial. No seat charges and no lock-in.
Can I export my data?
Yes, though not yet by yourself. There is no export button in the dashboard today, so email us and we will pull your data out as CSV or JSON. Self-serve export is planned.
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