Mrkr vs Fathom.
Both are cookieless and neither needs a banner. Fathom counts pageviews on unlimited sites at a flat price. Mrkr goes further into what those visits did and what they were worth.
What is the difference between Mrkr and Fathom Analytics?
Fathom is cookieless pageview analytics at a flat price, with unlimited sites and data retention that never expires. Mrkr is cookieless analytics that also includes session replay, funnels, cohorts, retention, and revenue attribution. Fathom is cheaper for many small sites. Mrkr answers deeper questions about a single one.
There is no privacy argument to have here. Both tools do the no-banner thing properly, so the decision comes down to breadth against price, and to whether you are measuring one site or thirty.
What happens after the pageview.
Fathom tells you a page got two thousand views. Mrkr tells you which source produced them, where they dropped out of the funnel, and what the ones who converted were worth. If that reads as noise, buy Fathom.
Where Mrkr is better.
Session replay included
Watch what a visitor actually did, without asking consent to record it. Fathom has none.
Funnels, cohorts, retention
See where a signup flow leaks and whether last month's cohort came back. Fathom cannot.
Revenue attribution
Money is attached to the source, campaign, and landing page that produced it.
Bot filtering you can inspect
Bots and AI crawlers are classified separately, and the split is shown to you.
Side by side.
| Mrkr | Fathom | |
|---|---|---|
| Category | Privacy analytics with replay | Privacy analytics |
| Session replay | Yes, on every paid plan | No |
| Heatmaps | No | No |
| Funnels | Yes | No |
| Cohorts and retention | Yes | No |
| Revenue attribution | Yes | No |
| Cookieless | Yes by default, cookie mode optional per site | Yes |
| Self-hosting | No | No |
| Free plan | No, 14-day trial | No, 30-day trial |
| Entry paid price | $5/mo, 100K pageviews, session replay included | $15/mo, 100K pageviews, unlimited sites |
| Site limit | By plan | Unlimited on every plan |
| Data retention | By plan, up to three years | Forever |
| Per-visitor session detail | Yes | No |
| Per-visitor timeline | Yes | No |
| Core Web Vitals | Yes | No |
| First-party proxy on your own subdomain | Yes, managed | Yes |
Fathom details checked against the vendor's own pricing and feature pages on 2026-08-24. Where a vendor does not publish a fixed list price, this table says how they charge rather than guessing a number. Vendors change packaging often, so confirm before you buy.
See the extra depth before you pay for it
Funnels, cohorts, revenue, and replay all run on the live demo. If none of it changes what you would do on Monday, Fathom is the cheaper answer.
Open the live demo
Where Fathom is genuinely better.
Unlimited sites, flat price
One subscription covers every domain you own. Mrkr charges by plan tier instead.
Retention never expires
Fathom keeps data indefinitely. Mrkr prunes on a plan-based schedule.
Simplicity as a feature
Nothing to configure. If a pageview chart is all you want, extra capability is a cost.
Track record
Independently run and profitable for years, with a clear public privacy position.
Questions, answered.
Keep reading
- Mrkr vs Plausible
The other simple cookieless option.
- Nine Google Analytics alternatives
Fathom, Mrkr, and seven more compared.
- How Mrkr session replay works
The capability Fathom does not have.
- How analytics works without cookies
Why neither tool needs a banner.
- Mrkr pricing
Three plans from $5/mo, billed on pageviews.
- Open the live demo
Funnels and revenue on real data.
Your first visitor is already here.
Drop in the script and watch them land. It takes about a minute.