Everything Mrkr measures.

One product, one script, and a page for each capability that says what it does and where it stops. Cookieless by default, with an optional cookie mode per site.

What does Mrkr do?

Mrkr is privacy-first web analytics with the product-analytics parts included: session replay, funnels, cohorts, revenue attribution, engagement, Core Web Vitals, realtime, campaign tracking, AI crawler reporting and bot filtering. It runs cookieless by default, so no consent banner is required for it, and a managed first-party proxy keeps the requests arriving.

Most tools in this category are a pageview counter with a privacy position. Most tools that do replay and funnels set cookies and need consent. The whole design here is to not make you choose.

tracker script, doing all of the collection
<6 kB
tracker script, doing all of the collection
consent banners required in the default cookieless mode
0
consent banners required in the default cookieless mode
AI and search crawlers recognised server side
32
AI and search crawlers recognised server side
layers of bot filtering, applied before anything is stored
9
layers of bot filtering, applied before anything is stored

Understand your visitors.

Website visitor tracking

Every visit as a journey, with identities that rotate daily by default.

Session replay

Watch the visit back, with input masked in the browser before it is sent.

Engagement metrics

Scroll depth per page, and engaged time that stops when nobody is there.

Cohort analysis

Name a group once, then filter every view in the product by it.

Retention analysis

Stickiness, returning share, and a straight answer on what needs cookie mode.

Realtime analytics

A five-minute live window, refreshed every fifteen seconds.

Connect traffic to outcomes.

Funnel analysis

Per-step drop-off, and one click from the bar to the sessions that stalled.

Revenue attribution

One call at checkout, and every source carries a money column.

UTM tracking

Tagged links classified on arrival, then followed through to revenue.

Core Web Vitals monitoring

LCP, CLS, INP, TTFB and FCP from real visits, graded at p75, never billed.

Free UTM builder

Compose a tagged campaign link in the browser, with no account needed.

The live demo

Every view above, populated with real demo traffic, and no signup.

Keep the numbers honest.

Analytics without cookies

The daily-rotating salted hash that replaces the cookie, and what it costs.

Bot traffic filtering

Nine layers at ingest, and an aggregate of exactly what got caught.

Analytics adblockers do not block

A managed first-party proxy on your own subdomain, from one CNAME.

Server-side tracking

What Mrkr does on the server, and the parts it deliberately does not.

AI traffic and crawler tracking

Visitors from AI answers, and which of 32 crawlers fetched your pages.

Security and data handling

Where data lives, how long it is kept, and how to get it out.

One dashboard, not six tabs.

Traffic, sources, funnels, recordings and revenue are one dataset with one set of filters. Applying a cohort, a campaign or a country narrows all of them at once, which is what makes moving between them useful rather than a series of exports.

That also means one script and one bill instead of an analytics tool, a replay tool and a spreadsheet that reconciles them.

The Mrkr overview dashboard showing visitors, sources, and top pages over time.
The overview: visitors, sources and top pages, with every other view sharing its filters. Open it in the live demo.

Open the whole thing

The live demo is the full dashboard on real demo traffic: replay, funnels, cohorts, revenue, engagement and realtime. No signup, no card, no cookies.

Open the live demo
Mrkr realtime view showing visitors on the site right now, by country and page.

What is included, and what is not.

A short, honest inventory. The right-hand column is the part most feature lists leave out.

CapabilityIn MrkrThe honest caveat
Session replayYes, on every paid planNot metered at all; retention follows your plan's window
FunnelsYes, with drop-off inspectionWindows longer than a day need cookie mode
CohortsYes, up to 8 conditions, materializedNo acquisition-cohort retention grid
Revenue attributionYes, per source and campaignLast click within the session, no multi-touch model
Core Web VitalsYes, from real visits, never billedField data only, no synthetic runs and no alerting
AI crawler reportingYes, 32 crawlers, server sideRequires a one-line beacon from your edge or backend
First-party proxyYes, managed, from one CNAMEDoes not help against blanket JavaScript blocking
HeatmapsNoIf heatmaps are the job, Hotjar or Clarity is the better tool
Server-side event APINoThere is no supported way to post events from a backend
Self-hostingNoProprietary and hosted. Data export is on request, not self-serve

Questions, answered.

Compare and get started

  • Pricing

    Plans, included pageviews, retention windows and overage rates.

  • Google Analytics alternatives

    A roundup that names the tools that beat Mrkr at specific jobs.

  • Mrkr vs Plausible

    Two cookieless tools, with replay and revenue as the dividing line.

  • Mrkr vs Hotjar

    Replay and heatmaps compared, including what Hotjar does better.

  • Install guide

    One script tag, and the framework-specific variants.

  • Documentation

    Forty-plus pages covering tracking, analysis, configuration and billing.

Your first visitor is already here.

Drop in the script and watch them land. It takes about a minute.