Mrkr, compared.
Fourteen head-to-head comparisons, each with a section on what the other tool does better. Several of them end by telling you to stay where you are.
How does Mrkr compare to other analytics tools?
Mrkr is privacy-first web analytics with session replay, funnels, cohorts, and revenue attribution in one tool, cookieless by default with an optional cookie mode per site. It has no heatmaps, no surveys, and no self-hosting. Against simple tools it is deeper. Against platforms it is narrower and lighter.
Every page below is built from one checked competitor data file, so the numbers cannot drift between pages, and each table shows the date it was checked. Where a vendor does not publish a fixed price, the table says how they charge rather than inventing a figure.
Fourteen comparisons, one map.
Web analytics
Mrkr vs Google Analytics 4
Web analytics. Free.
Mrkr vs Plausible
Privacy analytics. $9/mo.
Mrkr vs Fathom
Privacy analytics. $15/mo.
Mrkr vs Matomo Cloud
Privacy analytics suite. ~EUR 19/mo.
Mrkr vs Umami
Privacy analytics. Free self-hosted, paid cloud.
Mrkr vs Simple Analytics
Privacy analytics. EUR 20/mo.
Mrkr vs Pirsch
Privacy analytics. $6/mo.
Session replay and behaviour
Mrkr vs Hotjar
Behaviour analytics. $32/mo.
Mrkr vs Microsoft Clarity
Behaviour analytics. Free.
Mrkr vs FullStory
Digital experience analytics. Quoted by sales.
Mrkr vs LogRocket
Frontend monitoring and replay. Session-volume pricing.
Product analytics
Mrkr vs Mixpanel
Product analytics. Event-volume pricing.
Mrkr vs Amplitude
Product analytics. Event-volume pricing.
Mrkr vs PostHog
Product analytics platform. Usage-based.
Every competitor, in one table.
The whole field on the four questions that decide most evaluations: what it costs to start, whether it needs a consent banner, whether it records sessions, and whether it has heatmaps. Mrkr is in the table, not above it.
| Tool | From | Banner? | Replay | Heatmaps | Self-host |
|---|---|---|---|---|---|
| Google Analytics 4 | Free | Depends on configuration | No | No | No |
| Hotjar | $32/mo | Yes | Yes | Yes | No |
| Microsoft Clarity | Free | Yes | Yes | Yes | No |
| Plausible | $9/mo | No | No | No | Yes |
| Matomo Cloud | ~EUR 19/mo | Depends on configuration | Yes | Yes | Yes |
| Fathom | $15/mo | No | No | No | No |
| Mixpanel | Event-volume pricing | Yes | Yes | No | No |
| PostHog | Usage-based | Depends on configuration | Yes | Yes | Yes |
| Amplitude | Event-volume pricing | Yes | Yes | No | No |
| FullStory | Quoted by sales | Yes | Yes | Yes | No |
| LogRocket | Session-volume pricing | Yes | Yes | Yes, in its product-analytics module | No |
| Umami | Free self-hosted, paid cloud | No | No | No | Yes |
| Simple Analytics | EUR 20/mo | No | No | No | No |
| Pirsch | $6/mo | No | No | No | No |
| Mrkr | From $5/mo, 14-day trial | No, in the default cookieless mode | Yes | No | No |
Every vendor in this table details checked against the vendor's own pricing and feature pages on 2026-08-24. Where a vendor does not publish a fixed list price, this table says how they charge rather than guessing a number. Vendors change packaging often, so confirm before you buy.
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The live demo is the whole product on a populated dataset. Two minutes there settles most of what these pages argue about.
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Questions, answered.
Keep reading
- Alternatives roundups
Whole fields reviewed, not one-to-one comparisons.
- Nine Hotjar alternatives compared
The most-read roundup on the site.
- How Mrkr session replay works
The feature most of these comparisons turn on.
- How analytics works without cookies
The mechanism behind the no-banner claim.
- Mrkr pricing
Three plans from $5/mo, billed on pageviews.
- Open the live demo
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