Mrkr vs FullStory.
FullStory is replay built for enterprises, sold by a salesperson, and it needs consent before it records. Mrkr is replay bundled into analytics at a published price, cookieless by default.
What is the difference between Mrkr and FullStory?
FullStory is enterprise digital experience analytics built around session replay, with retroactive search across every recorded session and automatic frustration signals. Mrkr is privacy-first web analytics with session replay included, tied to traffic source and revenue. FullStory is cookie-based and quoted by sales. Mrkr is cookieless by default with published pricing.
These tools answer the same first question, what did this person do, and diverge immediately after. FullStory goes deeper into the session. Mrkr goes wider around it, into where the visitor came from and whether the visit was worth anything.
Every replay carries its source.
A Mrkr recording sits in the same dataset as the traffic, so it knows the referrer, campaign, landing page, country, and any revenue the session produced. That turns replay from a browsing exercise into a query.
Where Mrkr is better.
You record everyone
FullStory sets cookies, so consent comes first. Cookieless Mrkr stores nothing persistent on the device.
The price is on the website
Start on a trial, see the ceiling, upgrade without a procurement cycle.
One bill, one dataset
Replay and analytics together, so there are no two session counts to reconcile.
It is light
Under 6 kB, with replay capture opt-in per site rather than always on.
Side by side.
| Mrkr | FullStory | |
|---|---|---|
| Category | Privacy analytics with replay | Digital experience analytics |
| Session replay | Yes, on every paid plan | Yes |
| Heatmaps | No | Yes |
| Funnels | Yes | Yes |
| Cohorts and retention | Yes | Segments and retention reporting |
| Revenue attribution | Yes | Via conversion and revenue events |
| Cookieless | Yes by default, cookie mode optional per site | No |
| Self-hosting | No | No |
| Free plan | No, 14-day trial | Trial and limited tiers, subject to change |
| Entry paid price | $5/mo, 100K pageviews, session replay included | Quoted by sales, Packaged by session volume, quoted per account |
| Retroactive search across all sessions | No | Yes |
| Rage clicks and frustration signals | No | Yes |
| Replay filtered by traffic source and campaign | Yes | Only with your own instrumentation |
| Published pricing | Yes | No, quoted per account |
| Consent banner in the EU | Not in the default cookieless mode | Yes |
| Start without talking to sales | Yes | No |
FullStory details checked against the vendor's own pricing and feature pages on 2026-08-24. Where a vendor does not publish a fixed list price, this table says how they charge rather than guessing a number. Vendors change packaging often, so confirm before you buy.
Watch a real replay
The live demo includes recorded sessions you can play back, filter, and scrub. No signup, no card, no sales call.
Open the live demoWhere FullStory is genuinely better.
Search across every session
Query every session retroactively, even ones recorded before you thought to ask. Mrkr cannot.
Automatic frustration signals
Rage, dead, and error clicks surfaced without configuration, so interesting sessions find you.
Enterprise depth
Governance, roles, procurement, account management. Mrkr is self-serve with a support inbox.
Scale of recording
Built to index very large session volumes. Mrkr replay draws on your event allowance.
Questions, answered.
Keep reading
- The wider FullStory alternatives roundup
Eight replay tools, reviewed fairly.
- Mrkr vs LogRocket
Replay for debugging versus replay for attribution.
- Mrkr vs Hotjar
The heatmaps-and-surveys comparison.
- How Mrkr session replay works
Masking, storage, and retention explained.
- Nine Hotjar alternatives compared
The whole replay and heatmap field.
- Open the live demo
Play back a real recorded session.
Your first visitor is already here.
Drop in the script and watch them land. It takes about a minute.