Mrkr vs Microsoft Clarity.
Clarity is free, unlimited, and good. It also needs a consent banner, tells you nothing about where your traffic came from, and makes Microsoft the controller of your visitors' data. Here is the honest trade.
Should I use Microsoft Clarity or Mrkr?
Use Clarity if your budget is zero and you want unlimited session replay and heatmaps. Use Mrkr if you need analytics rather than only behaviour, want to skip the consent banner, or cannot hand your visitors' data to Microsoft. Clarity wins on price. Mrkr wins on consent, attribution, and ownership.
This is not a close feature comparison dressed up as a hard choice. Clarity is a strong free product and pretending otherwise would waste your time. The question is whether the three things it costs you are things you care about.
The question Clarity cannot answer.
Clarity shows you what a visitor did. It has no traffic sources, no referrers, and no UTM campaign reporting, so it cannot tell you which channel produced the person you just watched.
What free actually costs.
The consent tax
Clarity needs a banner, and the people who decline are not a random sample of your traffic.
No answer to where they came from
No campaign, referrer, or landing page, so behaviour never connects to spend.
Microsoft is the controller
Interaction data sits on Microsoft's infrastructure under Microsoft's terms.
Not the system of record
Nobody reports monthly numbers out of Clarity, so it runs beside a second tool.
Side by side.
| Mrkr | Microsoft Clarity | |
|---|---|---|
| Price | $5/mo, 100K pageviews, session replay included | Free, no paid tier |
| Session replay | Yes, on Pro | Yes, unlimited |
| Heatmaps | No | Yes |
| Cookieless by default | Yes | No |
| Consent banner required | No in cookieless mode, yes in cookie mode | Yes |
| Traffic sources and referrers | Yes | No |
| UTM campaign tracking | Yes | No |
| Funnels | Yes | Basic |
| Cohorts and retention | Yes | No |
| Revenue attribution | Yes | No |
| Realtime dashboard | Yes | No |
| Data controller | You | Microsoft |
| Data export | On request, not self-serve | Limited |
Clarity details checked against clarity.microsoft.com and its terms on 2026-08-24.
Compare it against something real
The live demo is a fully populated dashboard: sources, funnels, cohorts, revenue, and recordings on the same dataset. Open it and judge the gap yourself.
Open the live demo
When Clarity is the right answer.
Solo founder, no budget, no EU traffic, no procurement process? Clarity is an excellent tool and you should use it.
Unlimited replay for nothing
There is no session cap and no bill. That is a real offer, not a trial.
Heatmaps Mrkr does not have
Click and scroll maps are included. Mrkr ships no heatmaps at any tier.
Nothing to evaluate
No plan to pick and no procurement call. It is running in ten minutes.
Questions, answered.
Keep reading
- How Mrkr's session replay works
Cookieless, masked, and attached to revenue.
- Mrkr vs Hotjar
The paid replay and heatmap incumbent.
- How analytics works without cookies
Why no banner is needed.
- Security and data handling
Where the data lives and who can reach it.
- Pricing
From $5/mo, 14-day trial.
- Open the live demo
No signup required.
Your first visitor is already here.
Drop in the script and watch them land. It takes about a minute.