What is a good bounce rate?
There is no single good bounce rate. Benchmarks by page type, by traffic source, and by device, plus how to tell a healthy high bounce rate from a broken page.
What is a good bounce rate?
There is no universal good bounce rate. A blog post at 80% can be healthy while a homepage at 55% is failing, because a bounce means the visitor got what they came for on one kind of page and left frustrated on another. Judge it per page type, per traffic source, and against your own trend.
A worked example.
The same site, one number, split three ways.
| Site-wide bounce rate | 68% |
|---|---|
| Blog, 6,100 sessions | 82% |
| Pricing page, 900 sessions | 44% |
| Homepage, 1,400 sessions | 51% |
The 68% site-wide figure describes no page on the site.
The blog is doing its job. The homepage at 51% is the actual problem: half of the people who land on a page whose only purpose is routing never route anywhere.
Why the question has no single answer
Every published benchmark for bounce rate averages across page types that have opposite goals. A reference page succeeds when someone reads it and leaves. A category page succeeds when someone clicks deeper. Averaging the two produces a number that describes neither.
The second problem is that bounce rate is defined by whatever your tool counts as an interaction, and that varies by tool and by how carefully your tracker is installed. A site that fires a scroll event will report a bounce rate twenty or thirty points lower than the identical site that does not.
So the honest version of the question is narrower: what is a good bounce rate for this page type, from this source, on this device, compared to what it was last month?
Bounce rate benchmarks by page type
Directional ranges for pageview-only bounce tracking, which is what most privacy-first analytics does by default. If your tool auto-fires engagement events, expect every number here to read lower.
| Page type | Healthy range | Investigate above |
|---|---|---|
| Blog post | 65% to 85% | 90%, and only if engagement time is also low |
| Documentation page | 70% to 90% | Rarely a problem. Look at search refinements instead. |
| Landing page, paid traffic | 45% to 70% | 75%, which usually means an ad-to-page message mismatch |
| Homepage | 30% to 50% | 55% |
| Pricing page | 35% to 55% | 60% |
| Product or category page | 20% to 45% | 50% |
| Logged-in app screen | Under 20% | Anything higher: check single-page-app route tracking |
Directional patterns from published industry reporting, not measured Mrkr data. Your own month-over-month movement is a better signal than any external benchmark.
See it on real data
The live demo is a fully populated dashboard with real demo traffic. No signup and no card required.
Open the live demo
Four things that change what good looks like
Traffic source
Organic search visitors arrive with intent and bounce least. Paid social visitors were interrupted mid-scroll and bounce most, often twenty points higher on the identical page. Compare a campaign to the page average, not to the site average.
Device
Mobile bounce rates run higher than desktop almost everywhere, partly through genuine impatience and partly through slower loads. A ten-point mobile gap is normal. A thirty-point gap is a performance problem.
Intent match
A page ranking for an informational query will bounce hard and should. A page ranking for a commercial query that bounces hard is losing money, because those people were ready to act.
Bot traffic
Crawlers load one page and never come back, so unfiltered bot traffic pushes bounce rate straight up. Measured over 30 days on a live site running Mrkr, AI and search crawler hits ran at 8.7 times the human pageviews.
How to tell a healthy bounce from a broken page
Bounce rate alone cannot distinguish them, which is the whole limitation of the metric. Two other numbers can:
- Engagement time. A bounce with two minutes of engaged time is a satisfied reader. A bounce at four seconds is a bad landing or a slow page.
- Scroll depth. If bounced sessions reach 70% of the page, the content was read. If they stop at 15%, something above the fold pushed them away.
Run both together and the ambiguity disappears. Mrkr reports engagement time and scroll depth per page next to the bounce rate for exactly this reason, so you are never left interpreting a percentage in isolation. To check a single page's number against its type before you dig in, the free bounce rate calculator is the quickest route.
One last check before you act on any of it: confirm you are tracking client-side navigation. A large share of alarming bounce rates are single-page apps counting six screens as one pageview.
Questions, answered.
Related terms.
- What is bounce rate?
Bounce rate is the share of sessions that end without a second interaction: one page loads, nothing else is recorded, and the visitor leaves.
- What is engagement rate?
Engagement rate is the share of sessions that met a defined engagement threshold rather than leaving immediately.
- What is exit rate?
Exit rate is the share of views of a given page that were the last page of the session.
- What is landing page?
In analytics, a landing page is the first page a visitor sees in a session, whatever page that happens to be.
- What is core web vitals?
Core Web Vitals are three metrics Google uses to measure page experience: Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness, and Cumulative Layout Shift for visual stability.
Where this shows up in Mrkr
- Check one page's bounce rate with the free calculator
Enter the sessions and bounces, get the rate and the range it should sit in.
- Compare bounce rate by page and by source in the live demo
Segment the number the way it needs to be segmented before it means anything.
- Browse the full analytics glossary
Every metric, method and privacy term, defined in one place.
Your first visitor is already here.
Drop in the script and watch them land. It takes about a minute.