In short
Mixpanel for the same analysis depth from a different vendor. PostHog if you want product analytics plus flags and experiments on a generous free tier. Matomo if compliance is driving the move. Plausible if the analysis was never deep. mrkr if you want traffic, funnels, revenue and replay from one script tag.
The dividing line is whether anyone on your team maintains an event taxonomy. With one, you want a peer product. Without one, an event-based tool of any brand will decay the same way Amplitude did, and the better answer is something that autocaptures the web layer.
mrkr builds funnels from recorded paths and events. Read conversion and drop-off, then inspect the source and session behind a visit. Cross-day analysis needs identity that persists beyond a day.
It is what removes the banner, and what stops the tool recognising the same person tomorrow.
Anonymous cookieless identity rotates daily, so separate-day visits cannot be joined into a person’s history.
Cookieless by default, with cookie mode when identity is worth the consent obligation.
The picks
Best like-for-like replacement
The same category, the same event model, and usually a shorter path to a working report. Segmentation, funnels, retention, and session replay in one product. It needs the same maintained tracking plan Amplitude did, and it is cookie-based, so nothing about the consent problem changes.
Best if you want flags and experiments too
Product analytics with session replay, feature flags, experiments, surveys, and a warehouse, with a free allowance that covers small products outright. It is the usual destination for teams leaving an enterprise contract for something self-serve, and it is a platform rather than a tool.
Best if compliance is driving the move
A complete web analytics suite with funnels, cohorts, session recording, heatmaps, and ecommerce, available as a cloud product. Weaker than Amplitude on custom event modelling and stronger on everything about a website rather than an app.
Best free option, with the usual caveats
Free, with funnels, cohort exploration, and Ads integration already in place. It samples on high-traffic properties, requires consent, and a meaningful share of visitors block the script entirely. Defensible when the budget is zero, hard to defend otherwise.
Best if the analysis was never that deep
Named because a real share of Amplitude seats are used to check traffic. Cookieless, established, EU-owned, with goals and funnels. No cohorts, no retention curves, no replay. An honest downgrade for teams who bought analysis depth and never used it.
Best for acquisition analytics with replay
Our product, and the gaps come first. No behavioural cohorts defined by event sequences, no cross-device identity, no warehouse, no governance tooling, and in cookieless mode no ability to follow a visitor across days. Amplitude beats it on all of that. What mrkr gives you is funnels, journeys, revenue attribution, and session replay working from one script tag on the day you install it, with no consent banner in the default mode.
Still right for a real analytics practice
If you have analysts, a governed taxonomy, and questions that span quarters and platforms, this list is a downgrade and you should ignore it. The honest reasons to leave are cost, the instrumentation burden on a small team, and the fact that a marketing site does not need any of this.
Compared
| Tool | From | Banner? | Replay | Funnels | Cohorts |
|---|---|---|---|---|---|
| Amplitude | Event-volume pricing | Yes | Yes | Yes | Yes |
| Mixpanel | Event-volume pricing | Yes | Yes | Yes | Yes |
| PostHog | Usage-based | Depends on configuration | Yes | Yes | Yes |
| Matomo Cloud | ~EUR 19/mo | Depends on configuration | Yes | Yes | Yes |
| Google Analytics 4 | Free | Depends on configuration | No | Yes | Yes |
| Plausible | $9/mo | No | No | Yes | No |
| mrkr | $1 for 14 days, then from $5/mo | No, in the default cookieless mode | Yes | Yes | No |
Every vendor in this table details checked against the vendor's own pricing and feature pages on 2026-08-24. Where a vendor does not publish a fixed list price, this table says how they charge rather than guessing a number. Vendors change packaging often, so confirm before you buy.
Live demo
FAQ
Cost at event volume, the amount of instrumentation the product assumes, and the mismatch when a small team buys enterprise analysis depth and then uses it to check weekly signups.
PostHog has a large monthly free allowance, GA4 is free with sampling. mrkr is not on that list: it has no free plan and no free trial, only $1 for 14 days with a card, then the plan price.
Mixpanel, PostHog, Matomo and GA4 offer cohort or retention analysis. mrkr focuses on traffic, funnels, journeys and revenue; it does not offer saved cohorts or signup-week retention curves.
Plausible and mrkr are cookieless by default. Matomo and PostHog can be configured that way. Mixpanel and GA4 are cookie-based and need consent in the EU, UK, and California.
Not directly. Export the reports you rely on, run the replacement in parallel for a month, and cut over on a month boundary. The totals will not match, because event definitions and bot filtering differ between every product here.
Mixpanel and PostHog are the only two on this list operating in the same category. Everything else answers shallower questions more easily, which is a different trade rather than a cheaper version of the same thing.
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