In short
Amplitude if you want the same depth from a different vendor. PostHog if you want product analytics plus flags and experiments on a generous free tier. Matomo if privacy compliance is driving the move. Plausible if you were only ever using it for traffic. mrkr if you want funnels, journeys, and replay without an instrumentation project.
The useful first question is not which tool is best, it is whether your Mixpanel account was ever properly instrumented. If it was, you need a peer. If it was not, you need something that works without one, and that is a different list.
A mrkr funnel is built from paths and goals already being captured: pick the steps, pick the window, read the drop-off. The limit is equally real. A funnel spanning five custom properties on a logged-in event stream is a Mixpanel job.
Identified users over months means Mixpanel, Amplitude, or PostHog, and cookies come with that.
Event analytics decays without an owner. Another event tool reproduces the problem elsewhere.
Cookie tools report only on those who agreed. Cookieless reports on everyone but forgets them.
The picks
Best like-for-like replacement
The closest thing to a straight swap. The same event model, the same style of analysis, arguably deeper behavioural cohorting, and the same requirement that someone owns the tracking plan. If you are leaving Mixpanel over pricing or a specific analysis gap rather than over complexity, this is the shortlist of one.
Best if you want flags and experiments too
Product analytics plus session replay, feature flags, experiments, surveys, and a warehouse, with a free allowance that covers a lot of small products outright. It is the most common destination for teams leaving Mixpanel on cost. It is also more platform than most teams need, and it rewards having an owner.
Best if privacy compliance is driving the move
A complete web analytics suite with funnels, cohorts, session recording, heatmaps, and ecommerce, available as a cloud product. It is a web analytics product rather than a product-analytics one, so custom event modelling is weaker than Mixpanel, but for a site rather than an app it answers more questions out of the box.
Best free option, with the usual caveats
Free, funnels included, and already integrated with Ads and Search Console. It samples reports on high-traffic properties, needs consent, is widely disliked as an interface, and is blocked by a meaningful share of visitors. It is a reasonable answer only if the budget is zero and the analysis is shallow.
Best if you overbought in the first place
Worth naming because a real share of Mixpanel accounts are used for what amounts to traffic reporting. Plausible is cookieless, simple, established, and has funnels and goals. No cohorts, no retention curves, no replay, no per-visitor detail. If your Mixpanel dashboards are mostly pageviews, this is the honest downgrade.
Best for acquisition analytics and funnels
Our product, so weigh it accordingly. mrkr does funnels, journeys, revenue attribution, and session replay from one script tag, cookieless by default, and it is useful before any custom event exists. What it does not do is Mixpanel-grade segmentation across arbitrary event properties, cross-device identity, or warehouse integration, and in cookieless mode it cannot follow a visitor across days at all. For a logged-in product with a real analytics practice, Mixpanel or Amplitude is the better tool.
Still right for deep product analysis
Said plainly: if your team runs real product analysis on a logged-in product, has a maintained event taxonomy, and someone whose job is to query it, nothing on this list is an upgrade. The reasons to leave are cost at volume, the instrumentation burden, and the consent requirement. If none of those bite, staying is the correct decision.
Compared
| Tool | From | Banner? | Replay | Funnels | Cohorts |
|---|---|---|---|---|---|
| Mixpanel | Event-volume pricing | Yes | Yes | Yes | Yes |
| Amplitude | Event-volume pricing | Yes | Yes | Yes | Yes |
| PostHog | Usage-based | Depends on configuration | Yes | Yes | Yes |
| Matomo Cloud | ~EUR 19/mo | Depends on configuration | Yes | Yes | Yes |
| Google Analytics 4 | Free | Depends on configuration | No | Yes | Yes |
| Plausible | $9/mo | No | No | Yes | No |
| mrkr | $1 for 14 days, then from $5/mo | No, in the default cookieless mode | Yes | Yes | No |
Every vendor in this table details checked against the vendor's own pricing and feature pages on 2026-08-24. Where a vendor does not publish a fixed list price, this table says how they charge rather than guessing a number. Vendors change packaging often, so confirm before you buy.
Live demo
FAQ
Usually cost at event volume, or the realisation that the tracking plan was never maintained and the dashboards are stale. A third reason is consent: Mixpanel is cookie-based, so in the EU, UK, and California it only sees the visitors who agreed.
PostHog has a large monthly free allowance, Google Analytics 4 is free with sampling on large properties. mrkr has no free plan and no free trial, only $1 for 14 days with a card, then the plan price.
Plausible and mrkr are cookieless by default. Matomo and PostHog can be configured that way. Amplitude and GA4 are cookie-based and need consent.
Amplitude, PostHog, Matomo and GA4 offer cohort or retention analysis. mrkr provides traffic filters, funnels and visitor journeys rather than saved cohorts or signup-week retention curves. Plausible has funnels and goals but no cohort analysis.
No. None of these import a Mixpanel event history, so export what you need first, run the new tool in parallel for a month to sanity-check the numbers, then cut over. Expect different totals, because event definitions and bot filtering differ.
For Amplitude and PostHog, yes, in the same way you did for Mixpanel. For Matomo, GA4, Plausible, and mrkr the web layer is captured automatically and custom events are additive rather than a prerequisite.
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