Engagement: active days
Active days per visitor, returning share, and the identity limits of cross-day analysis.
On this page
Visitors and pageviews count arrivals. Engagement counts involvement: how often the same people come back within the range.
Stickiness
For every visitor active in the range, mrkr counts the number of distinct calendar days they were active, then buckets visitors by that count. A range of 30 days can bucket someone anywhere from 1 active day up to 30.
Returning share- The share of all visitors active on more than one day in the range.
Avg. active days- The mean number of distinct active days per visitor.
Where it fits
Engagement duration is measured automatically: see Engagement time. Filters apply to stickiness the same way they apply elsewhere; see Filters and segments. Cross-day stickiness requires cookie mode: cookieless identity rotates daily.