Events.

Events is where every distinct thing your site (or your own tracking calls) fired shows up: what happened, how often, and, for anything you care about as a conversion, how it's trending.

The live feed

A real-time list of the most recent events, newest first, polling every 5 seconds. It hides automatic pageview and engagement pings by default so your own instrumentation doesn't get buried under traffic noise: there's a toggle to show them if you want the unfiltered stream. Performance measurements (Core Web Vitals) never appear here; they belong on the Performance page since they're a measurement, not something a visitor did.

The event catalog

Every distinct event name seen in the range, with count, unique visitors, conversion rate, revenue, and its origin:

Auto

Tracked automatically by the script: pageviews, outbound clicks and downloads.

Custom

Anything your own tracking calls sent.

Conversion

An event you've starred (see below).

Conversions and starring

There's no separate "goal" object to create: starring a row in the catalog is what makes it a conversion. Once starred, it gets a conversion rate (converters ÷ visitors in the range, the same denominator as the Visitors page), a trend, and an optional numeric target.

The event detail drawer

Opening an event shows its total and unique-visitor counts, a daily trend, a breakdown of its properties (the top values for each property key you've sent), and up to 20 of the most recent raw samples with their actual payloads, useful for confirming your own instrumentation is sending what you think it is.

Outbound clicks and downloads

Outbound-link clicks and file downloads are captured automatically, but they don't clutter the catalog with one row per destination. All outbound clicks collapse into a single outbound row, and all downloads into a single download row; opening either reveals the individual hosts or file extensions folded into it.