Analyze5 min read
Filters and segments
Filters narrow every page in the dashboard to a slice of your traffic (one country, one device type, one campaign, or a saved cohort) without changing what any number means, only which rows go into it.

The filter dimensions
Sixteen dimensions, grouped in the filter panel:
| Group | Dimensions |
|---|---|
| Geography | Country, Region, City |
| Device | Device type, Browser, Operating system |
| Acquisition | Source, Medium, Referrer |
| UTM | utm_source, utm_medium, utm_campaign |
| Behaviour | Entry page, Exit page |
| Client | Language, Timezone |
Any dimension also has a (none) option, which matches sessions where that field is genuinely empty (a session with no referrer, for instance) rather than excluding them.
How filters combine
Values within one dimension are OR'd together: picking United States and Germany under Country shows visitors from either. Different dimensions are AND'd: Country = US and Device = mobile narrows to both at once. There's no negation yet: you can select which values to include, not which to exclude.
Filtering by a cohort
A saved cohort can be applied as a filter too. It sits alongside the sixteen dimensions above rather than being one of them: multiple selected cohorts are OR'd together, and the result is AND'd with whatever other filters are active, the same way an extra dimension would be.
Filters carry across pages
Your active filters persist in a cookie, so navigating from Overview to Sources to Funnels keeps the same slice applied everywhere without re-selecting it. As with the range, anything explicit in the URL wins over the cookie: following a link with filter parameters in it always honours the link.
Sharing a filtered view
Because filters live in the URL, copying the address bar and sending it to a teammate reproduces the exact same filtered, ranged view for anyone signed into the same workspace. This does not extend to the public dashboard link covered in Sharing: that surface shows the unfiltered dashboard only, with no way for a recipient to apply or see filters.